The world has changed just a little bit since 1980. It’s increasingly hard to remember a pre-Internet age, as today, more than 80% of American households have Internet access. The online world is ingratiated into our lives, so it’s getting tougher each year to imagine a time when things weren’t so wired.
Today, there seems to be a million ways for marketers to promote a popular movie franchise. Now, one can create a huge, worldwide buzz in seconds by posting casting information or a trailer online. It’s instant gratification. Thirty years ago, things weren’t quite so instant.