smartyrants
By: admin October 10, 2011
Got Klout?

   By: Katie Corbut, Account Coordinator

Do you have Klout? I do – I have 56 points (give or take depending on the day) of Klout. I know many who have jumped on the Klout bandwagon while others are as reluctant to acknowledge the site as they were upon the birth of Twitter.

Personally, I have mixed feelings about Klout, even though my score indicates I should probably care more than the average social media user. The kinks are still being worked out, as it is obvious every time I log in to see what I am an “influencer” about. I still laugh about the day I logged on to see that I was apparently an influencer about Seinfeld. Unlike many people, I do not like Seinfeld. I have never watched an episode of Seinfeld, even though I could probably identify a line or scenario if recited, given my parents’ obsession with the program.

I am also apparently an influencer about Miami (I’m assuming Florida). I have never been to Miami, nor do I plan to, unless it’s for a connecting flight to a warm and sandy island. I’ve also never been to Miami University, nor have I mentioned the word Miami in any of my tweets, retweets, Facebook comments or LinkedIn recommendations.
Of course, now that this is posted I’ll receive more Klout on the subject of Miami, just because.
There is something to be said about the measurement of influence, even though Klout is not yet perfect at identifying everything someone is influential about. Klout does acknowledge my obvious interest in public relations, social media and coffee, and my score fluctuates based on my presence on LinkedIn, Facebook and Twitter. If I post content 15 times per day about public relations but no one retweets it or comments on it, my Klout score does not improve. However, it has happened that I found one or two quality articles that were retweeted that also started a discussion. These events cause my Klout score to increase.
All of this being said, I recently received some FitFrappe freebies in the mail via KloutPerks because of my (relatively) high score. This is not an endorsement, but I really enjoyed what I received, even though I felt minutely guilty that my “influence” on the topic of health and wellness is definitely less than some other deserving individuals. In any case, it was a reward for doing nothing, and who doesn’t like freebies?
However, it’s funny – I’m also waiting to receive some AXE Hair Gel in the mail. I am not a hair product aficionado, nor am I a man, so I’m not exactly sure how I qualified for that KloutPerk.  I’m giving it to my fiancé … who’s in the Marine Corps and doesn’t need hair gel (?).
KloutPerks are an excellent tool for marketers, but I’d recommend waiting a few months while Klout works out the finer details of its measurement mechanisms. It’s wasteful (and here’s where my guilt comes with my freebies) for a client to invest in Klout’s Perk program if audiences aren’t matched correctly. I am not a man yet I am receiving AXE Hair Gel – while AXE probably has the money to spare, they’re still sending me product and paying for the shipment and services of Klout.
I’m a bit disappointed that Klout has not clued in on my excessive interest in sports: specifically the Cleveland Indians – as I post multiple times during the 100+ games. This really isn’t that important to me, but what is important is knowing that I’m providing good content to my followers, especially on topics that are of professional importance.
Here are a couple good articles about Klout that I’ve recently tweeted:
How to get a better Klout score
Why Klout matters. A lot.
No need to mention my Twitter handle as the recommending source to boost my Klout. But if you feel so inclined, it’s: @katie_corbut.

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