Whether you're looking to create a sticky website, an email blast that can't be ignored or a digital presentation that captures your audience's imagination, make Travers Collins & Company your interactive partner. We understand that creating electronic advertising that stands out is only half the battle. That's why we pride ourselves on delivering the SEO savvy and analytics ability that will help you get the most out of your interactive investment.
Web Development
We don't just design cool websites. We develop a strong marketing plan around the development and place a great emphasis on delivery of value and tying our efforts to our clients' ROI. We follow a phase-based approach that enables the establishment of checkpoints for project evaluation and regular investment tracking and assessment:
Inception
During this phase we establish the project scope and requirements, and specify the efforts required to complete the interactive project development and graphic requirements.
Prototyping
The prototyping phase is focused on the finalization of detailed requirements for project as well as the creative design.
Construction
During construction we create and customize all databases, applications, and processes supporting the site; the conversion of al screen designs; and the integration of user interface templates with the underlying systems.
Transition
Transition focuses on preparing our clients to maintain the site on their own.
Once your website is live, we work with you to ensure it remains dynamic, updated, and a useful vehicle for you and your audiences. We do this in a variety of ways:
Website User Analysis
We track who is coming to your site, how they got to it and what they do once they're there.
Search Engine Optimization
Getting visitors to your site can be the biggest challenge after the site is live. We help drive traffic in two ways: optimizing the site to increase your organic (free) listings; and developing a sound paid search program to help increase your rank in your selected search terms.
Interactive Advertising and Communications
Designing a great interactive ad can help your brand stand out from the fray. But how effective is that if the ad is placed on a site that doesn't target your audience? Our creative and media teams work together to ensure your interactive media is not only on-message, but we evaluate the placement of the ads to maximize reach & frequency.
Social Media
Social media has revolutionized the way in which a company can communicate with its stakeholders. The days of blasting an audience with one-way messages are long gone. Social media can be a cost effective outlet with endless possibilities for reach and engagement that helps position a company as a leader in its given industry. Developing a smart social media strategy is the most effective way to make your company relevant in today's viral world. Travers Collins & Company develops sound social media solutions by looking at our clients' overall business objectives and determining the best plan of action for each individual situation. Our social media services include social media monitoring, training for company executives, widget and application development, strategy development and online media relations.
