Greatbatch

We often hear that e-mail marketing is dead, challenged beyond saving by today's SPAM filters. While there is some merit in that assessment, Greatbatch would say that strategic, targeted e-mail marketing is very much alive and well. One strategic Greatbatch e-mail new product release promotion was responsible for dramatically boosting trade show booth attendance without having to resort to expensive prizes. The key? Precisely choosing their audience and making sure we communicated in a way that made sense for the recipient.

www.greatbatch.com/mri (initial splash page to support new product release; only live during release)
www.greatbatch.com (full site)